Exploring the informal economy was part of an open innovation project to find business opportunities and promote social empowerment. An estimated 1 in 100 Indians is employed in the Indian informal economy. Approximately 65% of street vendors sell food. Street Food has a major cultural and social significance of Urban Landscape.
- Incubated and funded by Godrej Design & Innovation Centre, Nouns was launched in September 2016 with the vision of democratizing the food-service industry in India by supporting and upgrading the informal food businesses in India.
Success Matrix
User talking about foodspots and food. Nouns to be a hook for when I’m feeling hungry or planning my next food experience.
Societal Impact
The platform aims to include millions of local businesses creating a digital ecosystem while extending the same platform to established businesses. To create a level playing field for the foodservice industry. New food spots will be discovered Locals, bloggers, and influencers will manage the campaign while the businesses will claim the results. Their listing and customer engagement is direct, and they manage the listings directly.